#IMSTURGIS
Countdown to the Sturgis Motorcycle Rally!
Not only is IMSTURGIS the name of our Indian Motorcycle® dealership, it is also a way of life - I am Sturgis. You are Sturgis. We are Sturgis. In 1936, J.C. "Pappy" Hoel opened his Indian Motorcycle® shop in Sturgis, South Dakota. Just two short years later, himself and the Jackpine Gypsies started the world-renowned Sturgis Motorcycle Rally. We have been here since the very beginning, and with the start of construction on a new IMSTURGIS showroom it's safe to say Indian Motorcycle® is here to stay.
That is why we are Sturgis. Now tell us why you are Sturgis. We want every rider out there to use #IMSTURGIS across all social media networks and tell us why you are Sturgis. Share a photo, share a story, or simply share your passion for two American motorcycle icons: Indian Motorcycle® and the Sturgis Motorcycle Rally.
